Dr. Hila Oren has been the CEO of The Tel Aviv Foundation since 2016.Previously Oren founded and served as CEO of Tel Aviv Global. Tel Aviv Global is an initiative started by the Mayor’s Office of Tel Aviv-Yafo dedicated to elevating the city’s brand and global positioning. In 2010, the Tel Aviv-Yafo Municipality undertook a municipal-national initiative designed to position Tel Aviv as a global city – a leading international business center that specializes in innovation. During her term, the Startup City vision was formed: a municipal strategic plan for investors, entrepreneurs, tourists and students, connecting a city platform with a private initiative. As a result, Tel Aviv-Yafo was awarded the title ‘Best Smart City in the World’ in 2014.